What defines the effectiveness of a corporate or brand identity project? What is needed, from both client and agency? And how can such a complex process be implemented in a way that works? These are the questions that CXI Conference, an annual meeting of clients and agencies from around the globe, hopes to answer.
We are delighted to be attending this year’s conference in tandem with YouTube to discuss the work we did for them and the nature of our partnership. YouTube’s Creative Director Chris Bettig will be joined by Saffron Chief Creative Officer Gabor Schreier and Creative Director Matt Atchison. They will be joined by speakers and agencies from other leading brands like Commerzbank, Lufthansa and the BBC.
CXI takes place on 15th June 2018 in Bielefeld, Germany. See the full list of attendees and find tickets here.