We're very proud to see Litro, the gas station we've created in partnership with Eight Inc. being featured as the Building of the Week by American-Architects, the US chapter of World-Architects global network of industry specialists.
Litro was a sub-brand of Rompetrol, one of the largest oil companies in Romania, and was created by Saffron in 2008 as an entirely new, pan-European brand that could compete in the cut-throat Southern European market of gasoline distribution. Taking inspiration from Romanian sculptor Brancusi for its visual identity, and with a focus on creating an efficient customer experience, the Litro gas station was a unique concept that inspired and set new standards - nationally and internationally. The brand has now been integrated into the core offer of Rompetrol gas stations, whose retail concept Hei was also developed by Saffron back in 2006.
See the full case study here.