Last Friday in Frankfurt, Saffron was awarded an Excellence in Communication Design – Web at the German Design Awards. The Award show – hosted by the German Design Council – is the gala event which opens the Ambiente 2018 trade fair.
It was a record year for the Awards. Over 2000 people attended the opening, over 5000 entrants across all categories from branding to product design to architecture, from 50 countries. As apart of the ceremony, German designer, Jill Sander was named their Personality of the Year, paying respect to her lifetime contribution and achievement in the fields of fashion, architecture, photography and many more.
At Saffron, we’re always thrilled to have our work recognised at such internationally renowned shows, but what is even more important is to use these shows as platforms to demonstrate the power of design. Or as how Andrej Kupetz – the CEO of the German Design Council – put it in his opening address ‘how design is a vehicle of success'.
Congratulations to all the other entrants and winners, and we hope to see you back in Frankfurt in 2019!