Who we are

Saffron is big on experience.

Our leadership team has helped develop many of the world’s best-known brands. Our chairman, Wally Olins is “the world’s leading practitioner of branding and identity” – according to the Financial Times. Together with Jacob Benbunan he founded Saffron – a different kind of branding consultancy.

We’re not big on pseudo-science, compromise or marketing jargon; instead two principles define us:

We make things simple, clear and don’t overcomplicate.

We are straightforward, direct and say what we think.

We summarise this approach in two words – Clarity and Courage

We have locations in many countries but we operate as one office.  Each project team is tailor-made and assembled across countries and disciplines to get the best results. We work everywhere: for clients in Europe, the US, India, China, Brazil, Latin America, the Middle East and Japan. We are genuinely global. We like it that way.