Since Friedrich Wilhelm Raiffeisen challenged the financial industry in 1886 he created a new model of banking with an entrepreneurial spirit and responsive attitude. Today Raiffeisen International is one of Europe’s most prominent banks and its expansion strategy has made it a leading player in Eastern European markets. The exclusive Private Banking service offered by Raiffeisen needed a solid name and identity to compete in the sector and reflect the strength and history of the bank. Saffron developed the brand identity drawing on the equity of a unique personality.
The honeycomb and bee had been a symbol of Raiffeisen since its inception over 100 years ago. Used as a subtle detail, the honeycomb appears throughout the branded materials as a textural background or graphic device.
