Why are service stations all over the world so ugly and unpleasant to use? Probably because most oil companies regard retail as uninteresting and unprofitable. They just don’t care enough. That’s why it’s wonderful to get a chance to design an entirely new service station with a new name and a new identity and a new level of service.
Saffron had that opportunity in Eastern Europe when Rompetrol commissioned us to re-think the service station. We worked with Eight Inc, the architects of Apple Stores, we created the name Litro and a simple compelling visual identity. The Litro name and the droplet, inspired by Brancusi, the Romanian sculptor, led us to create a forecourt which is dramatically different from the competition (higher sales!) and infinitely friendlier to use.
You want to actually enjoy filling up? Then try a Litro station – but so far only in Eastern Europe.
