Bankinter is the leading Spanish bank in innovative technology. It’s a thinking bank that attracts thinking clients. But its brand had become a bit cold and remote. It was no longer appealing to its natural customer base – mainly younger people. How could Bankinter reinvent itself and stay in the game?
What made Bankinter special? Something the bank did exceedingly well but took for granted – thinking. This became the basis for a brand idea that’s aspirational as well as pragmatic – ‘a bank that thinks, for people who think’.
Because Bankinter thinks; it is truly innovative. The first Internet Bank in Spain; the first mobile telephone bank; the first bank to use text messaging. Bankinter attracts thinking customers; thoughtful, skeptical and capable of making their own decisions.
Sophisticated, intelligent, informed even opinionated and outspoken, Bankinter’s personality emerges in the way it communicates. It is authoritative, thoughtful and direct. Everything about the visual style including the specially designed typeface emphasizes this.
