When it comes to brands, keeping it in the family is not always such a good idea. In this piece for Reuters in India, Wally talks about family businesses and why their brands need to find their own strength. We would love to hear your views.
Read more...The new government of West Bengal has decided, in association with The Times of India, to launch a campaign to change West Bengal’s name back to Bengal. What a coincidence, because that’s exactly what the previous government,
Read more...It is typical of Tata, India’s most illustrious and admired brand and arguably its largest company that its head office should be located in a smallish, undistinguished 1920s building down a side street in downtown Mumbai
Read more...Cultural organizations are increasingly becoming global brands. Some argue that this will mean an increasingly homogeneous and bland world. This is not true. The next four or five decades are going to be crucial for cultural branding.
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