Our view / Apple without Steve

Apple without Steve

Ian was asked by Al Jazeera to comment on the impact Steve Job’s passing might have on Apple. You can find the full article here.

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Our view / We recently had a royal wedding.

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Our view / Credibility Gap

Credibility Gap

If there’s one lesson to be learnt from the recent Gap logo debacle, it’s that the company doesn’t need a new identity – it needs a new vision. Apart from the debatable aesthetics of the logo (have your own version made here) it’s

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Our view / A very common games

A very common games

Nation branding is a complicated business. With so much that contributes to a nation’s brand being so hard to manage, it makes it all the more important that what can be managed is done well. The Commonwealth Games

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