Our view / Wally on Place Branding

Our view / We recently had a royal wedding.

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Our view / Credibility Gap

Credibility Gap

If there’s one lesson to be learnt from the recent Gap logo debacle, it’s that the company doesn’t need a new identity – it needs a new vision. Apart from the debatable aesthetics of the logo (have your own version made here) it’s

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Our view / A very common games

A very common games

Nation branding is a complicated business. With so much that contributes to a nation’s brand being so hard to manage, it makes it all the more important that what can be managed is done well. The Commonwealth Games

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