24 hour rolling news took brand scrutiny to new levels. And, as Twitter amplifies that effect 10 fold again, public opinion can be whipped up into frenzy almost instantaneously. Not so long ago
Read more...The world’s most valuable new brand? No not a sign of a recent Saffron ‘road to Damascus’ conversion to the pseudo-science of brand valuation but an observation that through brand BRIC, Brasil’s economy
Read more...I totally love Apple products and have in the past used the Apple brand as a reference point for just about anything positive when it comes to great branding, but just recently I wonder if things are shifting? The problem is that Apple’s
Read more...Today we announced that we are strengthening our presence in Dubai, through a strategic partnership with Madison Dubai, the independent advertising agency led by Tarek Ghannam. You might think it seems an odd time to open
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