Part of what makes a strong brand so useful and powerful is that it describes for its staff what they could achieve. It points to the horizon and says ‘that’s where we’re going’. Rather than merely documenting where a product/service
Read more...The other day, we decided to register for a broad range of financial service products. All from major UK banks, all products that are widely available. Time to see if the much talked about ‘reforms’ that banks have supposedly undergone
Read more...Jacob Benbunan is in Shanghai for the launch of Saffron’s newest location. In cooperation with Tandem Advertising Agency, Saffron will be working throughout China and the broader region from Shanghai. Says Jacob “launching a new
Read more...The Viennese love their Sacher Torte. We all love to hate Ryanair. And some of us loathe BP. What do chocolate cake, cheap flights and oil have in common? All three cases prove that brands are, in part, a set of expectations. We expect
Read more...Mario Testino, Peru’s prodigal son, returned to Lima for the re-opening of MALI, the Museum of Modern Art Lima, with his traveling exhibition ‘Portraits’ first shown in London’s National Gallery in 2002, which features
Read more...We come across too many new brands that don’t feel right for a company we know well. This is because these brands are not authentic. They are manufactured; they have nothing to do with what the company is really about.
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