We’re a global brand and innovation consultancy.

We work for the disruptors and the disrupted, helping ambitious leaders define compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.

We challenge ourselves and our clients to push boundaries; challenging the ordinary, to achieve the extraordinary.



Disruptive thinking starts with a great story. We help leaders discover and define the most powerful and authentic brand narrative that will inspire their people, engage their customers and disrupt their markets. We help them develop a concise set of bold and innovative initiatives that challenge the status quo and make the brand vision a reality.



Disruptive thinking delivers great customer experiences. We design powerful, creative and engaging brand experiences, online and offline, that challenge people to think, feel and behave differently towards the brand and turn passive customers into passionate brand advocates.



Disruptive thinking requires innovation. We work closely with our clients to develop new brands, products and services that are rooted in, and bring to life, what makes them special. We think it’s this kind of brand-led innovation that proves sustainably successful.

We come from everywhere and we're at home anywhere.


One global team

We come from many different places, speak many different languages and bring diverse skills and perspectives. But we operate as one office, bringing the best of Saffron regardless of where we (or you) are.

A client once said we possess the perfect mix of charm and brutality.


We’re straight talking, non sense, no jargon. We can’t help but tell it how it is. We know the rules and know when and how to break them. We have firm beliefs, big ideas, strong convictions. We look inside for ideas and outside for inspiration. We like to challenge and be challenged, to teach and be taught. We take our craft seriously – ourselves less so. We play music by ear, we follow our intuition.

This is our nature, our essence – the Saffron way.

The saffron story

Saffron was started in 2001 by Jacob Benbunan and Wally Olins with a simple but compelling vision: to build a brand consultancy as strong in its strategic thinking as it was in its creativity.