We’re a global brand and innovation consultancy.

We work for the disruptors and the disrupted, helping ambitious leaders define compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.

We challenge ourselves and our clients to push boundaries; challenging the ordinary, to achieve the extraordinary.

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Brand

Disruptive thinking starts with a great story. We help leaders discover and define the most powerful and authentic brand narrative that will inspire their people, engage their customers and disrupt their markets. We help them develop a concise set of bold and innovative initiatives that challenge the status quo and make the brand vision a reality.

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Experience

Disruptive thinking delivers great customer experiences. We design powerful, creative and engaging brand experiences, online and offline, that challenge people to think, feel and behave differently towards the brand and turn passive customers into passionate brand advocates.

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Innovation

Disruptive thinking requires innovation. We work closely with our clients to develop new brands, products and services that are rooted in, and bring to life, what makes them special. We think it’s this kind of brand-led innovation that proves sustainably successful.

We come from everywhere and we're at home anywhere.

 

One global team

We come from many different places, speak many different languages and bring diverse skills and perspectives. But we operate as one office, bringing the best of Saffron regardless of where we (or you) are.

A client once said we possess the perfect mix of charm and brutality.

 

We’re straight talking, no nonsense, no jargon. We can’t help but tell it how it is. We know the rules and know when and how to break them. We have firm beliefs, big ideas, strong convictions. We look inside for ideas and outside for inspiration. We like to challenge and be challenged, to teach and be taught. We take our craft seriously – ourselves less so. We play music by ear, we follow our intuition.

This is our nature, our essence – the Saffron way.

The saffron story

Saffron was started in 2001 by Jacob Benbunan and Wally Olins with a simple but compelling vision: to build a brand consultancy as strong in its strategic thinking as it was in its creativity.

Some clients we have worked with


Airlines and Travel

Anadolu Jet
Goldcar
Gulf Air
Iberia
Nautalia Viajes
TRJet
Vibo
Volotea
Vueling Airlines

Arts and
Entertainment


Bwin
Doha Film Institute
ESPN
Madrid Open
Oklahoma
Contemporary
Polish Cultural Institute
Real Madrid C.F.
V-Festival

Banking & Finance

Banco Sabadell
Bankinter
BBVA
BSI
Capital Generation
Partners
CapitalOne
Coinc
El Banco Deuno
Evo Banco
Goldman Sachs
La Caixa
Lloyd’s of London
MBNA
Bank of America
Openbank
Paraf
Raiffeisen International
Santander

Consumer & FMCG

Blissimo
Coca-Cola
Dashen Brewery
Earlybird
G2m
Laufen
Modern Foods
Nude
Roca

Energy

Cepsa
Eneco
Enel
Engie
EWW
Gas Natural Fenosa
Gazprom
Ipragaz
Kishoa
Litro
Rompetrol

Engineering
& Industrial


Aktaş
AkzoNobel
Apollo Tyres
Arauco Bajaj Auto
DSCL
Ekin
Fagor
Ferrovial
Indra
Jindal Steel & Power
Johnson Matthey
Kässbohrer
Khatib & Alami
Mabe
Mondragón
NATS
Pentech
Phibo
Scania
SHM Shipcare
Siemens
Sierra Nevada
Corporation
Simfer
Tirsan
Titan
Titanlux
Vestel
Voith
YCO

Fashion & Luxury

Bodybell
C&A
Claire & Bruce
Cortefiel
L'Bel
Springfield

Institutions &
Non-profits


ACF Action
Against Hunger
ADF Australian
Drug Foundation
British Council Arts
European Patent Office
ICEX
Institute of Cancer
Research
Kings College London
Madrid 2016
Oxford Saïd
Business School
Qatar Foundation
Saint Peter’s College
Xi’an Jiaotong-
Liverpool University

Places

Lithuania
London
Nine Elms
Northerns Ireland
Republic of Poland
Southall
TIM Turkish
Exporters Assembly
Trinidad & Tobago
West Bengal

Professional Services

A&L Goodbody
Arup
Baker & McKenzie
BDO Stoy Hayward
Bird & Bird
Covington & Burling
Debevoise & Plimpton
Dechert
Devereux Chambers
Dynamobel
Everis
Gorrissen Federspiel
Kierkegaard
Grant Thornton
Karanović & Nikolić
King & Spalding
Knight Frank
KPMG
Markel International
Mourant Ozzanes
Perkins Eastman
Schlumberger
Business Consulting
Sodexo
Stewarts Law
Swiss Re
Taylor Wessing
White & Case

Retail

Asda
Flying Tiger
Copenhagen
Privalia
QIC
Ripley
Worten

Telecoms & Technology

A1 Telekom Austria
Amdocs
BQ
Digiturk
Euskaltel
Fujitsu
Hewlett Packard
Enterprise
Kyivstar
L&T Infotech
M7 Group
Megafon
Mtel
Panda Security
Proximus
Telvent
Global Services
Tuenti
Turkcell
Vipnet
Xing
Yoigo
YouTube

Real State & Hospitality

Barceló Hotels &
Resorts
BeLive Hotels
Christie’s International
Real State
Garlick Hill Hotel
JEC Jeddah Economic City
Leela Hotels
Lodha Group
QIC
Raymond Real State
Rocco Forte Hotels
Solvia

Healthcare

Agila
Cleveland Clinic
Mubadala
Phibo
Sequent
Strides Shasun