We end with a paradox. Saffron is relatively young and not yet famous.
But the people behind Saffron have individually and collectively been responsible for inventing or reinventing some of the world's best known brands and of revolutionising the world of identity and branding: BT, BP, First Direct, P&O, Tata, Tesco, Unilever, Prudential, Renault and VW, just to take a few organisations more or less at random, have all been clients of the people who now run Saffron, and all these companies have been profoundly influenced by their work.