Saffron – because branding starts with thought, not process.

On Brand. (Own site here)

Thames and Hudson, 2003
Amazon links: UK
Published in 20 languages.
'Fascinating stuff... He is the most intelligent person writing about brands.'
Stephen Bayley, The Guardian

Corporate Identity:
making business strategy
visible through design

Thames and Hudson, 1989
Amazon links: UK

The Corporate Personality:
an inquiry into the nature of
corporate identity

Heinemann, 1978
Amazon links: UK

The New Guide to Identity:
how to create and sustain change
through managing identity

Gower Publishing, 1995
Amazon links: UK

Trading Identities: why countries
and companies are taking on
each others' roles

Foreign Policy Centre UK, 1999
Amazon links: UK

The Brand Handbook

Thames and Hudson, 2008
Amazon links: UK

Saffron Brand Consultants

Wally's books

On Brand. (Own site here)

Corporate Identity:
making business strategy
visible through design

The Corporate Personality:
an inquiry into the nature of
corporate identity

The New Guide to Identity:
how to create and sustain change
through managing identity

Trading Identities: why countries
and companies are taking on
each others' roles

The Brand Handbook

Saffron Brand Consultants

Wally's books

On Brand. (Own site here)

Corporate Identity:making business strategyvisible through design

The Corporate Personality:an inquiry into the nature ofcorporate identity

The New Guide to Identity:how to create and sustain changethrough managing identity

Trading Identities: why countriesand companies are taking oneach others' roles

The Brand Handbook

Corporate Identity:
making business strategy
visible through design

The Corporate Personality:
an inquiry into the nature of
corporate identity

The New Guide to Identity:
how to create and sustain change
through managing identity

Trading Identities: why countries
and companies are taking on
each others' roles